Have Apple Consumers Gone Bananas?!

     After watching "The Persuaders," I wouldn't deny that some businesses and corporations could be described as "cults." The Persuaders introduced the idea that cult culture in apparent in corporation's technique of attracting customers. They become devoted to the brand and it's turned into a lifestyle. The first business that came to my mind was Apple.
     Apple is known for their committed fan base. Maybe something similar to Samsung. This is why there are so many Apple vs Samsung debates. Yet, there is no denying that Apple is the biggest tech company in America. But, I can't help but ask why is it?
     For starters, Apple created some of the most advanced products in it's early years. For instance, the iPod, which wasn't the first MP3 player created, was a historical breakthrough for digital music. Being able to create playlist and use shuffle was revolutionary back in 2001, then coming out with touch compatibility and applications really started the frenzy behind Apple's brand, although they were creating and selling products much earlier than the release of the iPod. Not to mention the iMac, iPhone, and iTunes. Yet, these past couple of years, Samsung almost has everything that Apple has to offer (at least smartphone wise), and for a cheaper price, so why are so many people attracted to Apple.
     Every new release Apple announces, thousands of people start pre-ordering, so they are the first to experience the new product. Social media is filled with Apple news and opinions on the newest products. Once the product is selling in stores, you'll find lines and people camping outside the stores to get their brand new device, all without waiting to even read reviews or even needing the product. They spend up to thousands of dollars, just to say they have the latest and greatest of tech.
     Apple had become a sort of tech social status. If you have the newest iPhone, you're automatically "superior." If you have and android, you are automatically "inferior." If you ask me, I'd say this is ridiculous, both phones offer many of the same features and if someone is judging another based on their phone, they'll just make themselves sound stuck up. Even if Apple is a cult, I believe if you genuinely enjoy a product, there should be no shame in using it.